The struggle for almost any company is how to get more customers. One method to reach more clients is to start running PPC search campaigns.
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With a little preparation and detailed note taking, you can use your sales calls to create tailored and compelling proposals for even the most skeptical clients. Maximize your meeting times with these tips for your next sales meeting.
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If you’re in the B2B space, you will have to submit a proposal as your company grows. Once you start pursuing larger opportunities, you will increasingly be expected to respond to competitive RFPs released by procurement committees. Read more to learn how your approach will evolve.
Before you start changing all of your marketing efforts, answer these five questions to know where to focus on altering your strategy.
Stop providing text heavy documents in your proposal submissions. When creating a proposal for a potential client, you will likely focus your attention on two main areas: pricing and content. Read more on how to highlight these key focuses and more.
By setting goals, you can then choose the best tactics to achieve those goals, and you can also create metrics to confirm those tactics are working. Read more to learn how we measure our goals and what you can implement today.
While many B2B companies rely on relationships and referrals to grow their client book, establishing a clear marketing strategy can provide extra reassurance. Strategy means utilizing the right tools. Read this to understand tools you can use in your business.
When submitting a proposal in response to an RFP, the biggest question everyone asks is “how do I know who else is bidding and what they’re proposing?” Read more to learn a few of our favorite tips for leveling the competition.
Once companies start marketing, the next challenge is how to improve your results. B2B companies tend to have longer buying cycles with higher-value sales. On the blog, we’re sharing how to improve your B2B marketing strategy with this one trick.
The top question for many companies when creating proposals is how to increase the win rate. Read this post to understand RFP win rates and how you can improve your chances at winning.
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If you’ve ever read a business proposal (or any business document), you’ve likely been greeted by a dry, no-nonsense document that you dreaded reading. When submitting a proposal to a potential client, the last emotion you want them to experience when looking at your proposal is dread.
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When researching for digital marketing advice, however, you will often encounter an overwhelming number of choices. To help you make the decision, we’re providing 8 myths about digital marketing for B2B companies that you can ignore today.
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If you’ve ever read a business proposal (or any business document), you’ve likely been greeted by a dry, no-nonsense document that you dreaded reading. When submitting a proposal to a potential client, the last emotion you want them to experience when looking at your proposal is dread.
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Establish a long-term B2B marketing strategy by considering the who, what, where, when and how.
If you’ve ever read a business proposal (or any business document), you’ve likely been greeted by a dry, no-nonsense document that you dreaded reading. When submitting a proposal to a potential client, the last emotion you want them to experience when looking at your proposal is dread.
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At the top of almost every company’s to-do list is to implement a content marketing strategy. What this strategy looks like for your company will vary depending on your target audience and their specific needs.
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B2B email marketing is one of the most popular methods for marketing to other businesses. With high engagement rates and an ability to easily be automated, it’s no wonder why this is the preferred method for most companies.
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Understanding the RFP process as a seller is critical to your success. Each phase of the RFP process provides an opportunity to connect with the customer and position your company to win the contract. By developing an approach for each phase of the RFP process, you will see your RFP win rates increase and your business grow.
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Researching B2B marketing strategies often results in a list of disparate marketing tactics that you are expected to implement. While these are helpful, without an overarching strategy, you’ll quickly find your budget drained and little results achieved. Instead, choose a marketing strategy that aligns with your brand, your goals, your mission, and your budget.
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Despite the current popularity of inbound marketing, most marketing strategies include some form of outbound marketing. Developing an approach to outbound marketing requires an understanding of when to use it, a defined budget, and how much time you plan to spend on outbound marketing tactics.
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