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If you’ve done much reading about proposals, then you know you are significantly more likely to be successful if you build a relationship with the buyer before they release the RFP. While this may sound great in theory, you might wonder: how do you actually do that?
Read MoreBefore you start changing all of your marketing efforts, answer these five questions to know where to focus on altering your strategy.
By setting goals, you can then choose the best tactics to achieve those goals, and you can also create metrics to confirm those tactics are working. Read more to learn how we measure our goals and what you can implement today.
While many B2B companies rely on relationships and referrals to grow their client book, establishing a clear marketing strategy can provide extra reassurance. Strategy means utilizing the right tools. Read this to understand tools you can use in your business.
Once companies start marketing, the next challenge is how to improve your results. B2B companies tend to have longer buying cycles with higher-value sales. On the blog, we’re sharing how to improve your B2B marketing strategy with this one trick.
When researching for digital marketing advice, however, you will often encounter an overwhelming number of choices. To help you make the decision, we’re providing 8 myths about digital marketing for B2B companies that you can ignore today.
Read MoreEstablish a long-term B2B marketing strategy by considering the who, what, where, when and how.
If you’re searching for a proposal executive summary example, then you know that a compelling executive summary has the ability to engage your audience and inspire them to read your proposal in detail. Writing the content, however, is the hard part. We’ve included proposal executive summary examples here for inspiration to help with your writing.
Read MoreB2B email marketing is one of the most popular methods for marketing to other businesses. With high engagement rates and an ability to easily be automated, it’s no wonder why this is the preferred method for most companies.
Read MoreResearching B2B marketing strategies often results in a list of disparate marketing tactics that you are expected to implement. While these are helpful, without an overarching strategy, you’ll quickly find your budget drained and little results achieved. Instead, choose a marketing strategy that aligns with your brand, your goals, your mission, and your budget.
Read MoreDespite the current popularity of inbound marketing, most marketing strategies include some form of outbound marketing. Developing an approach to outbound marketing requires an understanding of when to use it, a defined budget, and how much time you plan to spend on outbound marketing tactics.
Read MoreB2B content marketing is a highly successful way for B2B companies to create and nurture leads into clients. In using content marketing, B2B companies benefit from a long-term and cost effective approach to acquiring leads that will yield benefits long after it’s initially created.
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