When: Thursday, Aug 21, 2025 - 9:30AM - 12:30PM Pacific Time
Instructor: Demi Utley, CEO, Utley Strategies
Cost: $395
3 hours full of frameworks, formulas, and writing strategies.
Learn how to write proposals that buyers love.
✓ The best structure for a technical proposal
✓ What is the Technical Approach Section & how to organize it
✓ Visual tricks to add clarity throughout your proposal
✓ How to write for non-technical buyers
✓ Actionable steps to improve your writing
✓ Key words and phrases every company should avoid
✓ How to ensure clarity and earn more points in technical RFPs
✓ The key step most companies miss that helps buyers to love your technical details
✓ Two proven ways to evaluate your writing before you send out the proposal
MBA, APMP-Certified Proposal Expert
After years in the trenches winning RFPs totaling over $2 billion in revenue, I set out to help small- and mid-sized businesses yield the same results. I currently run Utley Strategies, a consultancy dedicated to refining the unique value of our clients so they can win more contracts.
I’ve helped clients:
Outcompete companies two and three times their size,
Rewin contracts despite aggressive (and venture-backed) competitors, and
Shift from winning less than a third of RFPs to maintaining a 50% win rate (with just an 8 week project).
This is for you if:
You are responsible for writing technical proposals and you aren’t sure if your writing is helping or hurting you.
You struggle to translate the technical aspects of your solution to the proposal so it better engages buyers.
You’ve sent out many proposals where the award went to another company, and you don’t know why.
You’re overwhelmed with items on your to-do list and want proven strategies you can use today instead of months of trial and error.
The Technical Proposal Writing Workshop is $395.
The live training will take place over Zoom. Instructions on how to access the replay will be sent via email.
The concepts of the training were built on RFPs, and most of the examples are from RFPs. However, this is not an RFP training. All of the concepts apply to both RFP and non-RFP opportunities.
Yes, this workshop will be recorded, and you will have access to the recording for 90 days.
“I wanted to see how to better organize our material and potentially learn how to create a clear and concise template that we could follow for each proposal. I was also interested in improving our writing to make it more engaging and ensuring our content provides maximum value.
The session was incredibly informative! I really loved the win-theme formulas and the simple idea to follow the 2:1 ratio. I believe this will really maximize our chances of standing out.”
Michelle O. | Business Development Manager, Consulting Firm
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